How can a comprehensive approach to brand awareness—one that goes beyond just social media reach to include elements like tone of voice, visual identity, and awareness metrics—impact the effectiveness of marketing strategies for both marketers and business owners trying to build a strong, recognizable brand?

I always thought brand awareness was just about social media reach, but this post gave me a way deeper perspective. Clay’s approach to building brand recognition feels modern and practical. They talk about everything from tone of voice to visual identity and even how to track awareness metrics. Super useful whether you're in marketing or running your own business. Definitely recommend giving it a read if you’re trying to build a standout brand.